1 · Context
Private IT school recruiting students across multiple campuses and program types.
- Industry: Education
- Business type: Private technology school
- Situation: Healthy media budget, but high conversion costs and low lead quality
Case Study
How IPSSI turned paid acquisition into a more efficient student recruitment system.
This case study shows how restructuring paid acquisition can improve both lead volume and lead quality when the recruitment system is underperforming.
2 · The Constraint
Spend was available, but the recruitment system was not converting that spend efficiently enough.
3 · What Was Breaking The System
- Campaign structure was not aligned to recruitment intent
- Bidding logic was not optimized toward actual conversions
- Lead quality remained too low for the spend level
- Brand and landing experience needed tighter alignment with the media layer
4 · Levers Used
- Paid search restructuring: rebuilt campaigns around clearer intent groupings
- Keyword and ad refinement: improved targeting and ad-message fit
- Bidding strategy: shifted optimization toward conversions
- Brand and website support: supported a cleaner offer and conversion path
5 · Result
- +261% online conversions
- +104% clicks
- -77% cost per conversion
6 · System Impact
Student acquisition became more efficient, more measurable, and easier to scale.
- The budget worked harder against real recruitment goals
- Lead quality improved alongside volume
- The school gained a more sustainable paid acquisition base for future growth
Next step