How BBCR built bilingual online growth after depending almost entirely on in-store sales.

1 · Context

Local coffee roaster in Gatineau that needed to grow online sales after COVID disrupted store-led demand.

• Industry: Retail and ecommerce
• Business type: Local coffee roaster
• Situation: The website existed, but the online growth engine still had to be built

2 · The Constraint

The business needed online growth, but the market required bilingual execution with real local sensitivity.

3 · What Was Breaking The System

• The company had relied mainly on in-store sales before COVID
• The digital presence was still immature
• Campaigns had to work in both English and French
• Quebec language realities made message and execution quality more demanding

4 · Levers Used

• Editorial planning: created a content calendar to improve community engagement
• SEO content: produced blog content to expand organic reach
• Paid social: ran Facebook and Instagram campaigns to reach new customers
• Bilingual execution: aligned campaign messaging across English and French

5 · Result

• +125% social media traffic
• +95% organic traffic
• +150% online revenue

6 · System Impact

Online became a real growth layer, not just a digital storefront.

• The business gained a stronger balance between local retail and digital sales
• Bilingual execution became a practical growth asset instead of a constraint
• Content, community, and paid media started reinforcing one another